A way to diversify and bring income to marginalised areas, building small economy and interest, slow one person at a time sort of tourism and being, built hand-in-hand with a return to nature and organic farming. It’s a revolution because it brings us back to what matters, and it also gives us each a sustainable way to make a living from it.
The cultivated countryside in Central Italy has been abandoned and left in ruin. The Heartland Association has created a new model in which farmers and small property owners diversify into sustainable tourism. As a partner of Tent Makers, Spirits Intent, we have solutions for everyone, be it a small tent campsite for the agriturismo, Shepherd huts for a b&b, or an amazing wooden house for a restaurant. All are special ways to take your old country home and turn it into a social and economical engine, allowing you to go back to nature but in style.
The Green Heart is our symbol because we call people to go back in time, starting small initiatives in nature, turning their country homes into havens… into living parks where nature and people can co-inhabit. Fifteen years in the field of sustainable tourism has taught us a lot: what works and what doesn’t and we are putting it all of it into practice, weaving it hand in hand with an ecological approach. Natural Camping isn’t just an economical venture, it’s a new way of living, allowing for small centres to pop up all over the land, regenerating Italy, like a phoenix that will rise from the ashes of abandonment, a fiery bird that brings innovation and renewal.
© 2017 Spirits Heartland of Intent